That was written before Google and SEO, but the difference is even more dramatic today. If people don’t click on your headline in order to read the page, you don’t stand a chance of ranking. You just disappear. Click-through rate is the #1 factor in SEO. No amount of backlinks can overcome a terrible headline. The following are a list of newsworthy and interesting headline formats. Be creative. Offer a benefit to the reader. Though it may seem crazy, you’d be wise to spend more time working on your one-sentence headline than on your entire body copy! Don’t be afraid to mix and match elements from different headlines, depending on the story.

57 News Headline Templates that Grab the Reader by the Throat

  1. Introducing ____, a new generation of ____
  2. Introducing ____ for the home
  3. Introducing a special gift for ____
  4. Introducing the all-new ____
  5. Introducing a new way to ____
  6. Announcing a great new ____
  7. Announcing new help in solving ____
  8. ____ Announces a new and different ____
  9. An Important Announcement to ____
  10. Presenting new ____
  11. Just Released: A New ____
  12. New ____
  13. New method of ____
  14. New method of ____ [improves] ____
  15. ____ Now available to ____
  16. What ____ could mean for ____
  17. Why [big number] of People are [taking desired action]
  18. Meet the ____ trying to ____
  19. Why ____ is so dangerous
  20. Beginning [insert date], ____
  21. ____ announces one day only sale on ____
  22. Why ____ are so ____
  23. Why ____ warns against ____
  24. ____ are suddenly a reality
  25. The world’s first ____
  26. ____ May Be Dangerous To [something valued]
  27. Discovered: Amazing way to ____
  28. A remarkable new ____ discovered in ____
  29. ____ dispels myths about ____
  30. ____ announces fire sale on ____
  31. ____ now less than half price
  32. ____ announces free new ____
  33. This holiday season, ____
  34. Head of ____ at ____ claims ____
  35. Study finds ____
  36. ____ may be ____, researchers say
  37. Report: ____
  38. ____ unveil new rules for ____
  39. New bill could ____
  40. [Recent event] could cause [bad side effect], say ____
  41. Behind the scenes at ____
  42. ____ celebrates ____
  43. ____ reportedly ____
  44. ____ investigating ____
  45. Why ____ wants to ____
  46. ____ may face ____, according to ____
  47. ____ warned against ____
  48. ____ to spend [big number] on new ____
  49. ____ partners with ____ to help customers ____
  50. ____ are at risk of ____, according to ____
  51. Deadline nears on ____
  52. ____ Faces Long-Term ____
  53. The [desired result] that ____ is talking about
  54. How ____ achieved ____ in [short time]
  55. ____ Reveals Ways To ____
  56. ____ May Be Causing You To Lose Out On ____
  57. The Ugly Truth About ____

>>Headlines Cheatsheet<<